It remains unclear whether this initiative will take the form of a standalone application or serve as an extension of the existing ChatGPT interface, which became the most downloaded app globally in March. The project is being refined with feedback gathered not only from within the company but also from external sources, indicating a broader effort to validate the concept.

Launching its own social platform could further strain relations between OpenAI and figures like Elon Musk, who previously attempted to acquire the company. The move also reflects a strategic push to gain access to high-quality real-world user data—an essential resource for training advanced AI models—similar to approaches currently employed by Meta and X.

Meanwhile, Meta is also said to be working on a comparable solution that merges an AI assistant with a social channel. All signs point to a rapidly evolving space where generative AI and social interaction are becoming increasingly intertwined.